Social Media Has Its Own Drinking Game, And It’s Kind Of Scary

Social media’s latest nightmare hashtag, #neknominating, is something of an interwebs drinking game. One could compare it to the boozy version of Rickrolling, except unlike an ’80s jam, Neknominating can get you killed.

Neknominating typically involves a group of bros filming themselves necking/chugging drinks via some outrageous stunt and encouraging others to do the same. When they post the footage on their social networks, they nominate a friend to join in the game and challenge them to top their antics. One Facebook user puts it pretty aptly in his description:

“Neck your drink. Nominate another. Don’t break the chain, don’t be a dick. The social drinking game for social media! #neknominate. Drink Responsible.”

A video clip of a dude drinking beer out of a toilet bowl is definitely vom-worthy, but not too far off from what you’d expect to see at your local frat house, right? As the clips go on, however, the stunts get worse and worse. Jumping off a bridge and lighting your clothes on fire isn’t quite so entertaining as it is cringeworthy.

Because participants are publicly nominated online in front of their friends, they’re basically back at the junior high schoolyard being peer pressured by the cool kids. They feel obligated to keep the Neknominating cycle going, because if they don’t, everyone will think they can’t keep up. Skidnominate, a spinoff of the game, encourages people to film themselves doing skids and burnouts in their cars, which is super reassuring for people sharing the road with them.

Neknominating is basically “Jackass” without the funny parts (though whether “Jackass” is funny in the first place is always up for debate). I know, I know, it’s easy to say this game is all in good fun. It’s not as if I don’t think it’s worth taking a risk for the sake of an entertaining story, but that would be for, say, skydiving, not being punched in the face by your friend while guzzling shots or setting your shorts on fireAlso, if we’re going to be shallow about this, since it’s a pretty shallow game, it’s not even attractive! How does this make you look appealing to anyone ever? There is literally no payoff for this shit, but people feel obligated to do it anyway because their friends are watching. This kind of stuff is how people get killed — and more often than not the victim is an innocent bystander. I’m trying to see it as funny but mostly I just see a bunch of guys seeing how close they can get to killing themselves while doing a comedy routine. [Daily Mail UK]