Japan’s Bra Vending Machine Proves To Be A Total Bust

Ami Angelowicz / January 1, 2014

You might remember hearing about lingerie brand Wacoal’s novel bra vending machines, which debuted in Japan this past year, and thinking, No woman will ever want to buy a bra without trying it on. You were correct. Even though the machine features a bust-sizing chart and promises that the wireless bras are more comfortable, easier to fit and  more affordable at $30 than the wired, in-store bras, women just didn’t buy. The machine, which was being tested in Osaka for the past few weeks, only sold seven bras from November to December 20th. A spokesperson for the company said that although the machine was a bust, many women noticed it and peeked in.

“It must be something that takes time to get used to, but I would like women to see how it feels to buy a bra from a vending machine,” the spokesperson said.

Yeah, a bra is just one of those things that you have to try on. I think they should just fill that sucker with artisan chocolate snacks and call it a day. [AJW]