Brilliant: This Coffee Shop’s Prices Are Based On Your Attitude

Oh, the irony. Leave it to the French to come up with a way to put an end to rude customers. we all know it’s easy to be ornery before you’ve had your morning caffeine infusion, but the  the Petite Syrah café in Nice has developed a brilliant way to condition their customers not to be assholes: you pay based on your attitude. Ordering “a coffee, please” and accepting it with a “thank you” will run you about $1.95, while just asking for “a coffee” will bump your cost up to almost $10. That’s nearly an $8 incentive to be polite! Coffeehouse owner, Fabrice Pepino started the shop’s politeness payment policy as a joke, but he says it caught on with the clientele:

“I know people say that French service can be rude but it’s also true that customers can be rude when they’re busy. It’s our way of saying ‘keep calm and carry on…. What started out as a joke to poke fun at the stressed-out lunchtime crowd has had an amazing effect on people’s politeness levels…Most of my customers are regulars and they just see the funny side and exaggerate their politeness.They started calling me ‘your greatness’ when they saw the sign.”

We can only hope that Starbucks takes note and follows suit. [Gawker]