Pantene Takes Down Sexist Stereotypes In One-Minute Commercial

And With "Mad World" As Its Soundtrack, To Boot!

Whoever is responsible for conceptualizing Pantene advertisements in the Philippines got it really, really right in this minute-long spot. Given that this is a commercial intended to sell haircare products, the clip almost seems out of left field in its simple, but powerful, social commentary. Consider this: Facebook COO and “Lean In” author Sheryl Sandberg gave the commercial, which parallels a man in the workplace (“persuasive,” “boss,” “smooth”) with a woman in the same position (“pushy,” “bossy,” “show-off”), her own thumbs-up. Granted, it doesn’t do much in the way of selling consumers on haircare, but I’m willing to bet Procter & Gamble enjoys more than enough cash to put out this ad plus 10 others schilling 2-in-1 shampoo and conditioner. [via Fashionista]

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