British Bookseller Waterstones Overshadows Amazon’s New Drone Program

Genius!

Sorry, Amazon: your robot drone delivery program just got one-upped, in terms of both efficiency and novelty. The future of delivery will not be dependent on technology, but rather winged animals — that is, if one British book retail giant has any say in it. Waterstones has trounced Amazon’s plans (which, really, now seem quaint in comparison) by announcing the introduction of their O.W.L.S., or Ornithological Waterstones Landing Service. A fleet of specially trained owls will be ordained with the task of delivering your Waterstones package within 30 minutes. Dispiritingly, this is only proposed as a future plan: as the bookseller’s appropriately named press manager, Jon Owls, reasons, “It takes ages to train owls to do anything, and we only just thought of it this morning.” [Refinery29]

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