Not all is lost to the Grinch this holiday season: Black Friday deal-hunters seem to be camping out earlier every year, and most major stores are starting the shopping frenzy early in the morning on Thanksgiving Day. Well, finally there’s some sanity this year: Costco, Nordstrom and BJ’s Wholesale Club refuse to take part in that fun-sucking disaster. This makes me pretty happy for their thousands of employees who were no doubt dreading having to work on a holiday that’s all about family time.
“Our employees work especially hard during the holiday season, and we simply believe that they deserve the opportunity to spend Thanksgiving with their families,” Paul Latham, the company’s Costco’s VP for membership and marketing, told The Huffington Post. “Nothing more complicated than that.”
These companies are winning big-time with shoppers who are angry about the pressure to end Thanksgiving celebrations early to take advantage of Black Friday deals. (Of course, it’s not like anybody’s forcing them to buy stuff, but that’s another post for another day). People have been pretty displeased about the trend of beginning Black Friday deals on Thanksgiving and it’s hard to disagree. The holiday is meant for family, and it’s a bummer to think of consumerism taking over. Even worse is the thought of thousands of employees being pressured to disrupt family time and work on a holiday. Some have even started petitions to boycott the retailers that are opening as early as 6 a.m. on Thanksgiving.
Retailers make so much of their annual profit during this season, and losing business on such an important day is risky. It’s comforting to know that not everyone is solely focused on the bottom line. Okay, well, maybe they are and are just being more subtle about it by closing their stores solely for the good PR. But whatever gives folks more time in front of pumpkin pie and postpones my date with a hoard of angry shoppers is fine with me.
[Image of Black Friday sales via Shutterstock]