“300 Sandwiches” Blogger Lands Book Deal, Of Course

Well, I think we all saw this coming from a mile away, but it doesn’t make it any less annoying: Stephanie Smith, the New York Post reporter who went on a quest to make her boyfriend 300 sandwiches in exchange for an engagement ring, has gotten a book deal. The book will be published by Zink Inc, a new Random House imprint run by Men’s Health editor in chief David Zinczenko, who said, ” When [Stephanie] told us about her romantic, passionate, and very funny quest to make her boyfriend 300 sandwiches, our first reaction was, ‘That’s a book.'” No shit, Dave. Why do you think Stephanie came up with the idea in the first place? For a ring, sure, and the internet was quick to roll its eyes in response, but we live in an age where the quickest route to a book deal is to have some sort of ridiculous gimmick. Smith’s “300 Sandwiches” blog is actually just low-hanging fruit … coming to bookstores near you on Valentine’s Day 2015, natch. [NY Post]