Little Girls Sing About “Disrupting The Pink Aisle” In Toy Stores To The Tune Of “We Are The Champions”

Little Girls Sing About "Disrupting The Pink Aisle" In Toy Stores To The Tune Of "We Are The Champions"
Disrupt The Pink Aisle!

Late last year, Debbie, a woman in the male-dominated field of engineering, became frustrated with what she saw as the link between the gender disparity in her field and the toys children play with. Specifically, that toys which encourage inventiveness are typically marketed towards boys and therefore lead boys to become more interested in subjects like math, science and engineering as they grow up. So she decided to do something about it. She started a toy company called GoldieBlox, with the goal of encouraging girls to love engineering as much as she does. You can watch her introductory video here. But the next step is actually bringing these engineering toys for girls in stores nationwide, especially a major chain like Toys R Us. While the store has stocked some of GoldieBlox’s toys, it’s been in small quantities, dwarfed by the sea of Barbies around them. “We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie,” the company writes on their YouTube page. “Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet. Together, we must prove convention wrong.” You can help them do that in one small way — sharing this awesome video, featuring a bunch of adorable girls singing to the tune of Queen’s “We Are the Champions” about “disrupting the pink aisle” with your Facebook and Twitter followers. Want to do more? Check out more suggestions for how to help at the link! [YouTube via Upworthy]

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