Would The Strange Genius Behind Burlington Coat Factory’s Fake Twitter Feed Please Step Forward

You’ll love it at The Factory. Burlington Coat Factory’s Twitter feed, that is. It’ has more than great coats; it has wacky one-liners (“The cat said stop in today and purrrrrchase a #coat), odd turns of phrase, (“Yes it is halfway to the week but since when.”) and tweets that seem to purposefully be missing words or employing incorrect punctuation (“Can you believe fall fashion is! “). Either it’s an understated Twitter parody or the retailer hired one special rainbow to mange their social media presence. OK, it’s fake. But I don’t really care. I am now following @BurlCoatFactory simply because I would like to be friends with the unicorn who belongs to this beautiful mind. Please identify yourself…whoever you are. [Jezebel]