Rent the Runway has been the go-to for special occasions since its inception in 2009. Need a catwalk-worthy dress or purse for an event, but don’t have the funds to cash in on it? Rent the Runway hooks it up for a diminutive fraction of its original price (think a Vera Wang gown for $275 instead of $2,000), provided you return your items within the allotted 4- or 8-day window. But despite its obvious advantages, and its convenience factor, the service has always seriously lacked in one area: plus sizes.
CEO Jenn Hyman gathered a who’s who of the fashion industry’s top plus-size bloggers and journalists to introduce the brand’s exciting new endeavor. Hyman told the crowd that when she first launched Rent the Runway, she asked designers to offer wares for sizes 0 through 22, and found herself “laughed out of the room.” But with the passage of time, and the growing acceptance of increased sizes in the industry at large, Rent the Runway will now offer styles from designers like Carmen Marc Valvo, Badgley Mischka, and Theia (a few examples shown above) up to a size 22. Hyman went on to say, “We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes.” [Fashionista]