Brad Kolb owns Hornet Signs in Waco, Texas. Baby genius that he is, Brad got the idea to make non-traditional truck tailgate decals as a means of advertising his company. One features a soldier sniper aiming a gun, another is a zombie, and yet another is an image of a woman hogtied and lying down, her hair covering her face, in the back of a truck. In a segment on Waco’s local Fox affiliate, Kolb says he’s not trying to say he “condones” violence against women, but just wanted to see as, like, an experiment, if the gruesome image would bring in new business. And according to Kolb, one of Hornet’s female employees volunteered to be the kidnapping victim. “It was an experiment for us, and I was really shocked by how much traffic it did drive,” said Kolb, who seems to think that the violent decal was a success — he claims he’s seen an influx in orders. But we tend to think that profiting off of violent imagery that degrades women is a major, major fail.
The sad thing is, this isn’t even an original idea. Similar truck decals featuring hogtied women, like this, and this, all contribute to a culture of violence against women. Plus, this can’t be making local police happy. How many false 911 calls have been made because of these things?
Seriously, who thought this was a good idea? Violence against women should never be used as a marketing ploy, and we’re hoping that truck decal fans in Waco let Kolb know that with their wallets. [KTEM]