Zady is a sustainable fashion shop founded by friends Maxine Bédat and Soraya Darabi. Bédat and Darabi both worked in the non-profit sector, and noticed that their closets were overflowing with fast-fashion garments that were cheap to buy and quick to fall apart. They’re hoping Zady, which focuses on showcasing high-quality, sustainably produced brands, will be an antidote to that.
“We go to each brand and ask where are your products made, and that narrows it down. 99.9 percent say they don’t know, or it’s a really vague response,” Bédat told Stylecaster of Zady’s selection process. “So we find those brands that do know. They have to know like the back of their hands how their supply chains work. Where they were made and designed and where the materials come from. We eliminate anyone who just doesn’t know, because it’s a sure sign that that they don’t fit our mission.”
And what is their mission? It’s “to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.”
Sounds pretty good to us. Above, check out pieces from Zady’s carefully curated sustainable collection.