A new clothing line called Girls Will Be was inspired by a simple question frequently uttered by the founder’s 8-year-old daughter, Maya, when shopping for clothes: “Why do boys get all the cool stuff?” Thanks to her mom, Sharon Choksi, Maya and other girls now have a much wider range of cool stuff to choose from. Girls Will Be launched in July with a line of t-shirts that defy traditional rules that say all girls’ clothing must be pink, purple, glittery, and festooned with hearts, ribbons, and bows. Girls Will Be shirts feature bold colors and prints of universally beloved symbols like dogs, sharks, planes, baseballs, along with simple, non-gendered phrases like “Be awesome.”
According to the company website, “We hope Girls Will Be helps empower young girls to be themselves and never feel like they need to conform to the increasingly narrow definition of ‘girl’ reflected in far too many of the clothes (and other products) marketed to them.” The shirts are available in sizes for girls aged 4-12, and are cut bigger than most girls’ shirts so wearers are comfortable and free to be active.
I love the company’s explanation of why Girls Will Be is so necessary in today’s strictly gendered kids’ clothing market:
“It is so important for girls to see more options! So no girl ever thinks something is wrong if she doesn’t like what girls are ‘supposed’ to wear. Or stops liking something because she only sees it on boy clothes. We want all girls to be able to find clothes that reflect who they are and what they like. Because there is more than one way to be a girl!”
Amen to that!