How Not To Fall For The Next Fitness Fad

In the fitness and weight-loss industry, serpent lubrication sells like hotcakes. It’s capitalism run amok, and it is not helping. Billions of dollars are at stake to perpetuate the myth of “quick and easy” when it comes to building muscle and/or dropping fat from your frame. If you believe in quick-fix miracle cures for getting in shape, you’re not alone. In 2011, the Federal Trade Commission launched a massive survey of consumer fraud in the U.S. and found people were more likely to be taken in by a weight-loss scam than any other type of fraud. It’s not all “bank inspectors” and pyramid schemes; fraudsters scammed millions of Americans wanting to lose weight by selling pills, powders, machines, wraps, creams and even “weight-loss earrings.”

Are people who believe such things stupid? Not necessarily. Read more at Ask Men…