PETA Wants Teens To “Go All The Way”

Hey. Get your head out of the gutter! PETA means “go all the way vegan” instead of just vegetarian, obviously. Obviously. Is it really that obvious, though, when PETA’s new “Vegans Go All The Way” ad features Samia Najimy-Finnerty, who is just 16 years old?

Yes, veganism is kinder to animals, leaves less of an environmental footprint, and can be a healthy approach to eating. Why we need to send that message with a provocatively posed 16-year-old, however, is something I don’t understand. Does anyone actually connect going vegan with having sex with teenagers?

On PETA’s blog, the use of a minor in the pinup ad is addressed, but not explained in any substantive way. It reads:

“PETA normally waits until people turn 18 before asking them to star in a “provocative” campaign, but not this time. Sixteen-year-old singer-songwriter Samia Najimy-Finnerty stars in our new “Vegans Go All the Way” ad.”

I guess they couldn’t wait just a few more years to exploit Samia’s sexuality for the promotion of veganism. Of course, this ad is only part of PETA’s continued use of women’s sexuality in the name of kindness to animals. Why must we resort to sexualizing women in order to advertise animal rights? Personally, I preferred the “I am not a nugget” chicken stickers.

[The Gloss]
[Vegan Society]

[Image via PETA]