My Love Of Coca-Cola And Its Decline In North America
I think it might be time for me to partake in a Coca-Cola addiction intervention, because apparently, many fellow North American addicts have kicked the habit. Now I’m just feeling left out and in fear of the shakes.
Unfortunately (for me, but probably beneficial for the obesity issue in America), Coca-Cola’s profit has declined in the latest quarter, with sales of the fizzy drinks falling by four percent in North America. (Overall, global sales have risen by one percent.)
Although the company blamed the decreasing sales in North America on “bad weather and challenging economic conditions,” I think it’s safe to say that the 35.7 percent rate of obesity in the U.S. is a major contributing factor.
While soda sales went down, other “healthier” drink sales rose by five percent in North America for the three months ending in late June. These low-cal choices include Dasani, Powerade and SmartWater.
Both Coca-Cola and PepsiCo Inc. are working on another soda formula that uses a natural, low calorie sweetener instead of the high fructose corn syrup formula that I so dearly love. This new soda hasn’t quite hit shelves yet due to its bad aftertaste, but both companies continue to experiment. Until then, though, I’ll be waiting for my surprise intervention, tissues in hand.
[Photo via Shutterstock]