Okay, okay, fine. So maybe Kim K. didn’t actually model this fur coat made from human chest hair. But we bet if Kanye was like, “KK, it’s been on all the runways of Milan,” she’d wear that shit in a heartbeat. In reality, the reason this coat was made is much dumber than that. It was created by Brit dairy company Arla, as a means of advertising their new “male-targeted” chocolate milk, called Wing-co.
“We commissioned the Man-Fur Coat as a wake-up call for the nation’s gents,” said a company spokesperson. “[The coat is] a way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness.” It is also abundantly expensive: Each coat is made from approximately a million hairs, and can be purchased for around $5,000.
“The product is set to grow the dairy drinks category by appealing to these balanced blokes by helping them to man up against hunger, countering the insight that they feel less manly when they’re hungry,” said Arla of the release of their product. Whatever you say, guys. In the meantime, enjoy this photo of a hairless ephebe reclaiming his masculinity with the help of a chest hair fur coat and some chocolate milk boxers. [Digital Spy]