Abercrombie & Fitch just launched an anti-bullying campaign but they’ve fucked up yet again by making T-shirt with the slogan, “# more boyfriends than t.s.” — meaning Taylor Swift.
Aaand cue the mob of torch-wielding tweens.
While I’m kinda bemused/happy that having a lot of boyfriends would be a source of pride rather than shame … come on, Abercrombie! When your main demographic is probably between the ages of 11 and 15, don’t make a shirt that pokes fun at their biggest pop star, even if her busy love life has become somewhat of a national joke. Her Abercrombie-shopping admirers are fans of her music … which is all about her boyfriends.
Abercrombie acted swiftly (pardon our pun) to the criticism and already pulled the shirt from the shelves. They then tweeted, “Hey #swifties we no longer sell the tshirt. We <3 Taylor’s music and think she’s awesome!”