I’m having a moment with Chicago. First, the deep dish pizza, and now, an “unexpected” ad campaign to help prevent teen pregnancy. Some people are calling the ads featuring teen boys Photoshopped to look preggo “disturbing” — but the so are the teenage pregnancy rates in the city. So, touché. I think they’re genius.
“We wanted to create an ad campaign that would cut through the clutter and get people thinking about teen pregnancy and teen births, and how it can affect more than just teen girls. The daughters of teen mothers are more likely to become teen moms themselves. And the sons of teen moms are more likely to go to prison. These are challenges that go beyond one girl or one woman,” explained a spokesman from Chicago Department of Health.
Well played, Chicago. I hope it works. [Sun UK]