For the last six years, World Nutella Day founder Sara Rosso has been celebrating and publicizing the chocolate hazelnut holiday, and has amassed quite a following–including 40,000 likes on Facebook. WND encourages Nutella lovers to buy and eat more Nutella, so it came as quite a shock when Ferrero, Nutella’s manufacturer, sent Rosso a cease-and-desist letter last week and shut down the whole thing. Grinch status, right? Luckily the story doesn’t end there.
Rosso composed a sad farewell to her brainchild which was followed by an international outcry, mostly consisting of “Wait, what? Why would any company shut down a holiday that encouraged people to buy more of its product?!”
Ferrero heard the uproar and reversed their position, explaining in a press release that the whole thing was just a big misunderstanding:
“The case arose from a routine brand defense procedure that was activated as a result of some misuse of the Nutella brand on the fan page. Ferrero is pleased to announce that today, after contacting Sara Rosso and finding together the appropriate solutions, it immediately stopped the previous action. Ferrero considers itself fortunate to have such devoted and loyal fans of its Nutella spread, like Sara Rosso.”
Damn straight, Nutella! Now, if you’ll excuse me, writing this post has made me very hungry, and I need to go celebrate with a mini Nutella Day of my own. [Business Week]