It’s pretty clear that Abercrombie & Fitch CEO Mike Jeffries is a raging douchebag. Aside from the sexist and elitist (oh and we forgot, ableist) practices the company’s been found guilty, Jeffries most recently came under fire for his absolutely ridiculous sizing policies. You see, A&F only produces women’s clothing up to a size 10, because, as Jeffries so pleasantly notes, “In every school, there are the cool and popular kids, and then there are the not-so-cool kids. We go after the popular kids.” Okay, first off, it’s embarrassing that a 60-year-old man would use a high school analogy to describe his business model. Nevermind that A&F’s heyday was, like, 2006 or something, Jeffries is pretty blatantly King of the D-bags, yes?
But the way to fight a douchebag is not by being a douchebag yourself. And using homeless people in your war against A&F and Jeffries is certainly rather douchey, wouldn’t you say? Of course, comedian Greg Karber has a great point — Jeffries is running A&F in a deeply callous way. But he dilutes his message by treating the homeless population of Los Angeles’ skid row as some kind of prop to make a point is equally tasteless. Karber’s film capitalizes on the notion that homeless people are the opposite of who A&F wants to wear its clothes, that homeless people bring down the value and prestige of a brand by association. He exploits homeless people, effectively using them as props in his war against A&F.
I’m all for taking down A&F and calling them out on their ridiculous labor and production practices. But I’m not willing to do that at the expense of someone else’s humanity. [YouTube]
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