Some men — both gay and straight — really enjoy wearing women’s underwear. But for those guys, finding and buying lady lingerie in their own sizes can be difficult. Enter HommeMystere’s line of panties, bras and lingerie made especially for guys’ bodies.
Earlier this month, the Australian company made a splash at the Las Vegas International Lingerie Show, with a provocative runway show featuring men in frilly g-strings, slips and lacy bras. Started by Brent Krause and his wife Lara, HommeMystere aims to make “comfortable men’s panties that really do fit, bra straps that don’t fall off the shoulder, teddies that don’t ride up halfway through the night and quality soft fabrics that feel great for all day wear.” Sounds like something we could all use.
Further, they say their garments are for all men, whether gay or straight. “We provide our lingerie for guys,” reads the FAQ section of their website. “We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion. We just design and manufacture attractive luxury underwear for men.” In many of their promotional videos and photo shoots, men in lingerie are portrayed in heterosexual contexts. Company founder Brett Krause says he started wearing women’s lingerie because he “got tired of guys’ underwear … it’s always the same—cotton boxers and trunks—and all pretty ordinary.”
Because of the taboo nature of the act, it’s tough to get a sense of just how many men cross-dress or wear women’s undergarments. But HommeMystere has managed to flourish for the past several years, which says something. They’re filling a much-needed niche in the marketplace — undergarments for men who want to feel feminine under their clothes.