10 Looks From H&M’s Consciousness Exclusive Collection

Julie Gerstein / March 23, 2013

It’s really cool that H&M is building upon its Consciousness Collection — ethically sourced and sustainable clothing — with its new Consciousness Exclusive. You might have seen Helen Hunt wear one of the collection’s dresses at this year’s Oscars. And last year, Ginnifer Goodwin wore one of their dresses to the White House Correspondents’ Dinner. But here’s the thing — regular H&M is the epitome of fast fashion. It’s the business model they rely on. So while I applaud them for offering up some sustainably produced garments, I wish they’d incorporate those practices into their regular line, instead of creating this environmentally friendly collection once a year. In the meantime, these clothes are pretty, but whether their in-person fabrications live up to the styling remains to be seen.