Controversy! Swedish Store Opts For Curvy Mannequins, World Implodes

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swedish mannequins

A Swedish department store is at the center of a maelstrom of controversy after it used larger mannequins in its in-store displays. Spotted in a Swedish H&M, the move was lauded by the group Women’s Rights News for offering up a more realistic example of what women’s bodies look like, and more than 30,000 commenters responded.

The decision certainly makes sense in light of research that shows that female consumers respond negatively to skinny, beautiful models selling them consumer goods. For reference, the new curvy models are much closer to the average size of American women — a size 14 — than the typical model form, which ranges from between a 4 and 6.

And in light of the fact that nearly 70 million American women are overweight, stores would likely benefit from using mannequins that actually look like us. [Yahoo]

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