There’s A ’90s Kid In The Product Development Department At Estée Lauder

I have only the fondest memories of Lip Smackers Dr. Pepper lip balm, which I do believe I still harbor at the bottom of a Hello Kitty purse somewhere, but there’s a special place in my heart for the metal roller-ball applicators of yore. (They share rent in that “special place” with all things Lisa Frank.) A sticky-sweet, rolled-on coating of clear gloss, sometimes containing abrasive glitter particles, that smelled like candy and tasted like (and probably was) poison — they just don’t make ‘em like that anymore, by which I mean fun to collect, even more fun to apply, and most importantly, a total status symbol back in ’99. Alas, Estée Lauder is targeting the niche market of women who want to relive the genetically modified strawberry-scented “makeup” of their youth with Pure Color Sheer Roller Gloss, which is essentially roll-on Lip Smackers for Adult Ladies. Genius! I would buy it for the nostalgia factor alone… which is pretty much the only thing this product has going for it, considering they go on completely clear. [The Cut]