Love her or loathe her (and some people do), there’s no denying that Cara Delevingne is fashion’s “It” model du jour. The 20-year-old debutant known for her devilish bushy eyebrows and lineage as pure as the driven snow — her grandfather is Sir Jocelyn Stevens, publishing magnate and former chairman of English Heritage — first made waves back in 2011 when she appeared as part of a Burberry campaign. Since then, she’s amassed a veritable lexicon of achievements, from magazine covers and runway shows to a small part in the recent adaptation of “Anna Karenina.” Cara, like her sister Poppy, has quite the party-girl reputation, rubbing elbows well into the night with the likes of Rihanna, Rita Ora, and Azealia Banks. And then there was her well-publicized maybe-fling with One Direction singer and erstwhile Taylor Swift target Harry Styles, which landed her on the hit list of crazy Directioners (I think that’s what they’re called) everywhere.
It’s Cara’s social standings and boisterous ways (and, yes, her face) that have enabled her to make a name for herself beyond “tall, skinny model who opened the Burberry show.” And, just as we suspected from the start, this is no simple accident. I hate to be the bearer of bad news if you’re officially over models/actresses-turned-whatevers (and I don’t blame you if you are), but London Fashion Week‘s top model has trademarked her name and registered her own company, called Cara & Co. She’ll be putting her name on everything from perfumes and handbags to umbrellas, key rings, and, um, walking sticks. Why not? It’s a cunning move coming from a young girl (and her father, who’s listed as co-director on the trademark) who many feel has just about reached her saturation point. I thought Cara might make the alleged jump from catwalk to silver screen and leave it at that, but I should have known better… We ain’t seen nothin’ yet. [The Cut]