The British Advertising Standards Authority strikes again! The ad censorship watchdog, responsible for putting the kibosh on everything from scummy American Apparel ads to a photo of an underage Dakota Fanning holding a perfume bottle between her legs for Marc Jacobs, is cracking down on another campaign. Next up on the chopping block is a Chanel Coco Mademoiselle fragrance commercial starring Keira Knightley.
There’s a lot of stuff going on in this video, so let me just give you a brief but comprehensive summary: Keira Knightley wakes up in bed alone. She is presumably nude but covered by a bed sheet, revealing only her shoulders. She puts on a full-length leather jumpsuit and jumps on her Vespa (oh, Europeans!) in a big hurry to a photoshoot. She shares visible chemistry with the photographer, he unzips her jumpsuit beginning at the ankle which is really kind of unsexy (and a piece comes off, is it a boot? Unclear), and she instructs him to lock the door. The next thing you know, she flees, presumably while he is distracted by the door-locking, not to mention the anticipated sexing of Keira Knightley that is soon to come. But then she totally bamboozles him and hops back on her Vespa and gets outta there fast.
A woman in England complained about the “overtly sexual” ad to the ASA after it was broadcast during a showing of the animated film “Ice Age 2,” and while they didn’t respond by banning the commercial, it is now prohibited from being aired “in or around” (hahahahaha) children’s programming. Chanel responded by insisting that the advert was not, in fact, unsuitable for children, which is actually sort of an incidental lesson in cultural studies because therein lies the major difference between England and France: French people are totally cool with their children glimpsing Keira Knightley’s bare shoulders, and British people are like, “WHERE IS YOUR ANORAK RIGHT NOW?”