Adam Levine Launches Eponymous Fragrance Line, Boldly Compares Himself To Tom Ford

Rachel Krause | February 7, 2013 - 11:20 am

Say what you will about him, but Adam Levine has always given me a crippling case of the skeeves. I know I am in the minority because even my mom thinks he’s sexy, and her idea of a sex symbol is, like, Gregory Peck. Also, he totally serial-dates Victoria’s Secret models with a rapidity rivaled only by Leonardo DiCaprio, so what in the world is wrong with me that every time I land on “The Voice” while channel-surfing, or hear him crooning “Payphone” on the radio, my visceral reaction is to reach for the hand sanitizer?

Anyway, here’s what’s weird: the Maroon 5 frontman is breaking into the fragrance biz for the first time, and it seems to me like Adam is feeling out a new frontier, not just “another bullshit celebrity fragrance.” In fact, he told WWD that he “wanted to do something understated and elegant,” like Tom Ford would do. Adam Levine dropped Tom Ford’s name in reference to his own eponymous line of fragrances. Color me attentive, because that takes balls. The “masterbrand,” which includes both men’s and women’s fragrances, launches at Macy’s this month, and for what it’s worth, the bottles look like microphones. Will you be taking a whiff of Adam’s “woody floral” women’s scent any time soon? [Us Magazine]