Wildfang Means “Tomboy” In German and Hot In Every Language
Hard to believe, I know, but not every woman wants to be a girly-girl. While feminine fashions do it for many, some girls just wanna dress a little tomboy. Enter Wildfang.
Some of their styles mimic early Teddy Boy and Teddy Girl fashion (which I happen to think was the era for clothing), but all of the pieces are meant to show a different approach to women’s clothing. Launched by former Nike employees Julia Parsley and Emma McIlroy, the pair said they started the company because they hated “stalking items in the men’s department, trying them all on only to leave empty-handed because they didn’t fit us.”
“We created Wildfang for our friends and for their friends,” said McIlroy, “and for all the badass women we haven’t had the chance to meet yet. We think being a tomboy is just as much about attitude as it is about fashion, so in that sense we hope Wildfang will become the home for tomboys.”
The video above, features actress Kate Moennig (from “The L Word”), musician Hannah Blilie and soccer pro Megan Rapinoe. Check out a couple of stills from their video after the jump! [AfterEllen]