The Most Important Insurance Ad You Will Ever See

Julie Gerstein | November 25, 2012 - 9:00 am

The Swedish insurance company Folksam asked their customers what they’d like to see in a commercial. The insurance market is flooded with geckos and singing weirdos and all kinds of distractions, after all. One customer, Eva, wanted to see cats skydiving. To R. Kelly’s “I Believe I Can Fly.” So the company took her suggestion very literally and made a commercial — a genius commercial — featuring just that!