Hyundai Netherlands’ “Upskirt” Commercial Is Very Lazy/European

By: Jessica Wakeman / September 28, 2012

Oh, Europeans. Here’s a new commercial from Hyundai Netherlands for their Sante Fe vehicle. The ad is creepily called “Upskirt” and definitely pushes the boundaries of what you can do to sell cars here in the United States. The premise is about as unoriginal as any other car commercial: sexy ladies swooning over a new car. But in this ad, it’s an ice cream-meltingly hot day, the ladies are sexily dampened with sweat and not wearing a bra under an opaque blouse (because we do that — right, ladies?).  Sex sells here too, but it’s oftentimes sold in innuendo or pun form. Hyundai Netherlands, however, goes whole (horny) hog with gratuitous hard nipples and a blowing-in-the-wind upskirt panties shot.

I could wag my finger, just like the car blog Jalopnik who joked the “ad agency must be run by horny teens.” I would go farther and just say at least Puritanical American attitudes towards sex in advertising (and in general) seem to be spurring us into more creativity. [Jalopnik]

Contact the author of this post at Jessica@TheFrisky.com. Follow me on Twitter and Tumblr.