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Mitt Romney’s Bronze: Political Makeup Artists On The Perils Of Their Craft

Mitt Romney’s appearance on Spanish-language news channel Univision yesterday demonstrated a peril of modern politics as old as televised campaigns: men’s makeup. Ever since Richard Nixon refused professional makeup in favor of drugstore stubble-coverup for the first-ever televised debate against the youthfully radiant John F. Kennedy in 1960 — a choice many say cost him the debate — male politicians have been forced to perform a cosmetic balancing act traditionally reserved for women and actors. Underdo it, and risk subconsciously turning off voters with the pallor, dark under-eye circles, and beads of sweat drawn out by hot on-set lights. But go a shade too dark and risk losing the day’s narrative to blog posts like “Mitt Dons Brownface For Forum with Mexicans.” Read more…

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