Watch Lana Del Rey Take On David Lynch In This TV Ad For H&M

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She wore blue velvet...

There was a moment there when I thought Lana Del Rey would be but a blip on our collective cultural radar given that, um, everyone kind of seemed to hate her, but with big-name brands like Mulberry, Jaguar, and H&M backing the controversial songstress, it seems like Lana will have a role in the zeitgeist for the foreseeable future. The real question is no longer, “who is she and what is she doing here,” but rather, “should she really be playing in David Lynch territory?”

Del Rey channels the director’s trademark grim atmosphere in a new video ad spot for H&M borrowed straight from the Lynch repertoire, complete with a rendition of “Blue Velvet.” As one of those really awful fangirls who believes in the sanctity of all things Lynchian, I’m not exactly excited about the homage, but I guess if there’s any pop singer who can do this tricky thing justice, it’s probably going to be Lana Del Rey. She’s kind of creepy, and I’m totally into it. [Spin]

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