Check It Out: Intel & Toshiba’s Social Film “The Beauty Inside”
I pretty much use Facebook exclusively to post pictures of my dog and complain about the outcomes of my favorite reality TV competition shows. But plenty of other people — and companies — use the social networking platform in more creative ways. For example, Intel and Toshiba teamed up with director Drake Doremus (who did the movie “Like Crazy,” which I loved), and actors Topher Grace and Mary Elizabeth Winstead to create “The Beauty Inside,” a social film about a guy named Alex (Grace does his internal monologue) and his girlfriend Leah (Winstead). The film is broken down into a series of episodes in which, each day, Alex wakes up with a different face and body (he uses his Toshiba Portégé Ultrabook — product placement! — to document his changing appearance). The filmmakers held an audition process in order to cast actual audience members to portray Alex in his various states of appearance in the episodes and on his Facebook Timeline. You can watch the first episode above and check out the whole “Beauty Inside” social film on their Facebook page.