Volkwagen India Put A Vibrator Inside A Newspaper, Then Tweeted Women Are Dumb And Can’t Drive

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vibrating volkswagen ad

Putting vibrators in the pages is a clever way to get more horny women reading the papers and perhaps save the dying newspaper industry. But when Volkswagen India put a “tiny Chinese buzzing device … inserted gently between the folds of newsprint,” according to Jalopnik, it was meant to draw reader’s attention to their product. The tag line of the ad, which ran in Times of India and The Hindu, read “Feel the shiver of excitement?” and a light-sensitive box started buzzing when the page opened.

Instead, Indian readers took to Twitter to mock the ad — which, if I’m not mistaken, was probably what VW wanted to happen on some level? But someone at Volkswagen India HQ was not amused and responded with a tweet that epitomizes bad PR:

Women would be dumb to call it a vibrator. Or may they do not understand real driving experience. #Punintended #Volkswagen

I see what you did there! Instead of just ignoring the negative tweets or joking about the vibrator comments, Volkswagen India decided to blame women for misunderstanding the ad — with a bonus dig at the ladies-be-not-knowing-how-to-drive stereotype! It’s unclear if the VW India tweet meant women thought the ad was a vibrator or the car was a vibrator, but either way, it’s never a good idea to call 51 percent of your customer base “dumb” and say they “do not understand” driving.

Thus concluding our lesson in fucking stupid consumer relations, VW India’s tweet has since been deleted. Any questions, class?

[Jalopnik]
[Huffington Post]

Contact the author of this post at Jessica@TheFrisky.com. Follow me on Twitter and Tumblr.

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