Watch: Chanel Goes Dada With A New Teaser For Rouge Allure Lipstick

Rachel Krause / August 23, 2012

In the vast, ever-evolving cosmos of luxury makeup, Chanel unfailingly offers some of the very best — and they come with gorgeous artsy videos, to boot. The brand has been teasing us with short promotional flicks advertising their upcoming Rouge Allure reformulation for some time, and what this new video lacks in the hypnotic factor of the one that came out in July, it makes up for in quirky charm. The minute-long film is a homage to Erwin Blumenfeld, a Dadaist photographer responsible for a number of memorable Vogue covers back in the ’30s and ’40s. The new lipstick shades are to die for (and, for a Chanel makeup hoarder like me, an absolute must-have) and the video is just as alluring (heh) as its namesake, but the voiceover bit towards the end is a touch questionable. “Men hate women who …,” what? You’ll just have to listen for yourself. [Fashionista]