It’s official: we’ve entered an age in which your average lipstick just won’t cut it, and neither will the slippery high-gloss patinas of yore. We need moisturizing, long-wearing, intensely pigmented matte colors that won’t flake, fade, or budge, and we need them, like, yesterday. Enter Hourglass Opaque Rouge Liquid Lipstick, a rich, creamy formula that dries to a flawless velvety finish. It will see you through the workday and beyond, without the moisture-zapping effect mattes are infamous for. In 9 shades ranging from the prettiest of muted rose-petal hues to the most vibrant, almost-neon coral (which, guilty, I’m wearing right now), there’s something for everyone in the Opaque Rouge lineup. Plus, it feels so light on the lips that you’ll forget you have it on … that is, until you sneak a glance in the mirror to find that it’s persevered far beyond even its promised 14 hours. (And say what you will about the siren call of packaging — the slim futuristic tube looks pretty damn glamorous peeking out of a clutch.) [$28, Sephora]
