“Vagina” And “Discharge” Deemed Not Too Dirty For TV In New Zealand
Breaking news for the female anatomy! In New Zealand, it was deemed safe to use the words “vagina” and “discharge” in TV commercials. An advertisement for Carefree Acti-Fresh Panty Liners, which aired in July, was the first to drop the V-bomb on the country. Naturally, the Advertising Standards Authority received many complaints from “disgusted” viewers.
K Spice said, “I have a nine year old who is up until 8 p.m. to 8:30 p.m. and he definitely does not need to hear words like that.” God forbid he should know the anatomically correct name for a body part! Another outraged viewer complained that pairing of a naked woman (no genitals showing) and the word vagina was “overly sexual.” Gasp!
However, the ASA found the commercial was not in breach of code. They ruled that the use of anatomically correct words was acceptable and that a naked woman with no genitals showing was “neither salacious or titillating.” Thank you, New Zealand, for finding vaginas inoffensive enough to mention publicly. You can’t stop progress. Or vaginal discharge. [National Business Review]