We are extremely fortunate in that our collective public consciousness of harmful chemicals used in beauty and personal care products, even those targeted towards babies and children, has grown exponentially in the past few years. Celebrities like Jessica Alba and Josie Maran have made it their mission to raise awareness of what we’re voluntarily putting in and on our own and our children’s bodies, and while there are plenty of niche brands available to address this concern, they aren’t nearly as readily available or reasonably priced as cheap, chemical-laden drugstore products.
Johnson & Johnson, one of the world’s foremost suppliers of personal hygiene products, has not only become the first company of such magnitude to come forward and own up to using potentially dangerous ingredients, but the first to vow to remove the controversial chemicals. J&J announced yesterday that they plan to reformulate all of their cosmetics and personal care offerings worldwide by 2015 by eliminating possible carcinogens, formaldehyde-releasing preservatives, and hormone-altering substances.
This is certainly a step forward in the world of corporate beauty giants, but for every brand that formulates their products without these ingredients, there’s countless others that continue to utilize them with no intention of stopping. Lisa Archer, director of the Campaign for Safe Cosmetics, acknowledged and acclaimed Johnson & Johnson’s decision, but in the same breath urged its rival companies to follow their lead: “We call on other cosmetic giants … to meet or beat J&J’s commitments and signal they take consumer safety as seriously as their competitor.” [WebMD]