18 Again: it’s not a sequel to the Zac Efron romantic comedy “17 Again.” It’s a vaginal tightening gel and lubricant available in India. In this commercial set in a family’s home, a woman dances with her lover to a song that sounds likes Madonna’s “Like A Virgin” while hinting at him that she is — wink wink nudge nudge — “18 again” down there.
Clever product name. Alas, some of us don’t want sex to be “like our very first time” ever again. The tears. The tension. Dave Matthews Band playing in the background. No, thank you!
This post first appeared on BlackBookMag.com.