Beauty Cues: Jaime King Keeps Things Fresh With A Focus On This Season’s Bright Matte Lips

The Television Critics Association’s Summer Party is underway as we speak, and the brightest young stars of Showtime, CBS, and the CW are turning out for the occasion. To my delight, this guarantees beauty fodder en masse, and the fresh-faced ladies who regularly grace the small screen have not been known to disappoint. Jaime King has been in the business for some time, but the former high fashion model keeps it low-profile these days — there’s a good chance you won’t recognize her unless you’re a fan of “Hart of Dixie,” in which she plays the antagonist to Rachel Bilson’s main character.

I’ll admit I’m not all that well-acquainted with Jaime’s work, but as far as red-carpet appearances go I’m head-over-heels for her girlish, light-hearted approach to style. This includes her makeup, which is consistently spot-on for both the event and whatever she happens to be wearing. With a face like that it isn’t much of a challenge for Jaime to look good, but whoever it is that’s perfecting her look really knows what they’re doing. The on-trend focus on a bright matte lip can be difficult to execute: do you go truly bare everywhere else, or should you pair it with an elusive something to accentuate the eyes?

Seen here, Jaime’s softly shaded rust eyeshadow and highlighted inner corners, paired with a touch of a rosy cream blush, are the ultimate complement to an attention-grabbing crimson lip. Better still, the combination looks good on anyone and everyone: fair and light-skinned ladies do well with vivid poppy reds, like Bite High Pigment Matte Pencil in Poppy, with a paler shadow like Make Up For Ever Eyeshadow in Peach Apricot 69. The medium and dark-skinned should work with richer reds, like Yves Saint Laurent Rouge Pur Couture The Mats in 203 Rouge Rock, and rustier brown shadows, like Make Up For Ever Eyeshadow in Pale Rust 103. As for Jaime’s bright-eyed luminescence, Benefit High Beam is the golden pearly ticket for any skin tone.