The September issue is a huge deal for fashion publications, so much so that an eponymous documentary chronicled its creation at Vogue headquarters. The total count of advertisement pages is indicative of the success of each title in the past year, and foretells what may come in the next. We’ve yet to even enter August and the numbers are already out: naturally, the upcoming Gaga-covered edition of Vogue comes out on top with a total of 658 ad pages, which marks both a 13 percent increase from last year and the magazine’s heftiest issue since 2008. At 400 ad pages, Elle will make publishing history with the highest total page count ever to be released by Hearst. The comparatively smaller Condé Nast-owned Allure clocks in with 131 ad pages, which makes it, as with Vogue, the largest issue since 2008.
Other magazines are comparatively worse off, with Lucky taking the biggest hit (down 26 percent since last year), while others remain relatively stagnant — W is down 4 percent with 246 ad pages, and though InStyle (a Time Inc. publication) only raised 2.3 percent, the magazine’s spokeswoman said these were “the best numbers in the magazine’s 18-year history.” WWD reported earlier today that Condé Nast’s various glossies are being forced to cut 10 percent from their budget through the end of this year, so it’s entirely possible that their massive number of ad pages isn’t a direct reflection of the house’s profit margins. [NY Mag]