Nike Debuts Rainbow Pride Shoes And We’re Obsessed

Winona Dimeo-Ediger | July 25, 2012 - 3:40 pm

Check out these awesome sneakers Nike just rolled out as part of its 2012 BE TRUE campaign in support of the LGBT community. The high-tops feature iridescent rainbow soles and the message “Be true” printed on the inside. Three different versions of the shoes, along with a BE TRUE hat and t-shirt, are being sold in New York, San Francisco, and Portland to acknowledge those cities as “progressive leaders of LGBT life.” Props to Nike for creating a pair of eye-catching kicks that draw attention to a really important cause. Supporting equal rights for all: just do it. [Laughing Squid]