Target Brings Us The Designer Collaboration To End All Designer Collaborations
I’ve publicly voiced my lukewarm feelings on designer department store collaborations in the past, but this latest one may have just the right elements to make a convert out of a non-believer like me. As far as fast fashion goes, Target isn’t the first superstore that springs to mind, despite Missoni and Jason Wu to their name: H&M unforgettably landed a high-fashion trifecta of Lanvin, Karl Lagerfeld, and Versace (not to mention Stella McCartney and the impending Maison Martin Margiela), and Macy’s has stepped it up recently with cameos by Alberta Ferretti and Doo.Ri. Make no mistake, Target took note, and though only time will tell for certain, my instincts say there’s a good chance that they’ve nailed the formula with their fresh new take on luxury-meets-affordability.
Twenty-four CFDA designers will contribute to a limited-edition holiday collection that executives say will be “like nothing else either store has ever done.” Either store? Oh, that’s right — Target has joined forces with none other than Neiman Marcus to produce and market the line of 50+ items, priced from $7.99 to $499.99. You can anticipate pieces from CFDA favorites like Marc Jacobs, Oscar de la Renta, Altuzarra, Proenza Schouler, and Marchesa, not to mention the president herself Diane von Furstenberg. The range of prices assures that there’ll be something for everyone in the collection — perhaps even for the disinterested high-end snob who vowed never to set foot in a Target store. Oh wait, that’s me. I just hate crowds, okay? Regardless, consider me beyond optimistic for this foray, debuting December 1. [HuffPo]