Sexed-Up Science PSA Fails To Attract Potential Female Scientists

Daley Quinn | June 28, 2012 - 2:40 pm

Women hold less than 25 percent of STEM (science, technology, engineering and math) jobs within the field, and are less likely than males to work in a STEM occupation. But while I understand that there is a severe lack of women within the science field, this PSA out of the European Union of what my days would be like as a female scientist looks anything but appealing.

I don’t know about y’all, but after watching women traipse around in 30-inch heels to be checked out by a male scientist, I now have little faith that this severe disparity will begin to level out. The fact that this PSA is trying to break down the male scientist stereotype by presenting science in an uber-feminine, sexy way (because us women only care about makeup and being checked out at work?) is offensive. [YouTube]

Contact the author of this post at