New Website Uses Algorithm To Find Your Perfect Bra

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Aarthi Ramamurthy and Michelle Lam, the founders of a new lingerie website called True & Co., worked at Microsoft before making the leap into the world of undergarments, which might explain their approach to identifying the perfect bra: they built an algorithm. Here’s how it works: True & Co. customers answer a series of questions about cup size, favorite brands, clothing fit, breast shape, and even weight loss patterns; based on this information, the website suggests a customized selection of bras. For a $45 deposit, you get five bras to try on at home, and if you don’t like any of them, you can send them back for free and get your deposit back. Sounds pretty sweet, huh? I just filled out the questionnaire, and while I was impressed with the thoroughness, I did notice that their size options were fairly limited, and to be honest, I’m not sure I’ll ever get on board with bra shopping online, even with a money back guarantee. So, what do you all think? Will you be giving True & Co. a try? [Gizmodo]

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