My mom often sends me texts alerting me to new beauty products I “need to try ASAP.” Often times, the sense of urgency is a tad overdone. But the S.O.S. to try Colgate Optic White was warranted. This toothpaste uses deep whitening technology to dramatically whiten your pearly whites in just one week, and more dramatically over time. The enamel-safe formula removes coffee, wine or whatever kinds of stains from the surface of your teeth. God, I sound like a toothpaste commercial. Blah blah blah BEST TOOHTPASTE IN THE HISTORY OF THE WORLD. But … I swear! My grill was gleaming after just one brush with the miracle paste. It was like my smile needed a sound effect. I’m off to go buy a lifetime supply. I suggest you do the same.