Wet ‘n’ Wild, a cosmetics company that’s surely suffering in the digital age from the un-Googleability of its name (don’t try it for yourself unless you are 1) alone, and 2) actually looking for, um, a water theme park), has finally thrown in the towel and hired their very first celebrity spokesperson. Which is the end of an era, really — amid all the constant face changeover in drugstore cosmetics aisles (Kate Hudson! Christy Turlington! Jessica White!), that pink-lipped, scrunchie-wearing Wet ‘n’ Wild girl always remained a comforting standby. Now she’ll be replaced by Fergie, who says she signed on with the brand because it was popular in Hacienda Heights, the L.A. neighborhood where she grew up. Read more…
