Contrary to popular belief, all mascaras are not made equal. Case in point: Diorshow, one of the few cult favorite beauty products wherein literally everybody is in the cult. Beauty addicts world over, whether they apply makeup for a living or simply dabble in perfecting their own face, are well-informed of the magic that is the $25 mascara. While I wouldn’t so much as blink at spending $25 on, say, a gorgeous lipstick (that’s $10 cheaper than my favorite Yves Saint Laurent!) that has the potential to last for years if used properly, mascara has far less integrity. In fact, you’re supposed to toss it after just three months of use. Devoted to long, thick black lashes, but burned by the hefty price tag on Diorshow and my other favorite, Chanel Inimitable, I made it my personal beauty mission to find a drugstore mascara that would give me the same lusty Kardashian-lash effect for less than half the price.
Yes, I was setting myself up for disappointment. The first one I tried was the famous Maybelline Great Lash, which did absolutely nothing for me except to congeal my lashes into a shiny, sticky mess. I had good results with The Falsies, also by Maybelline, but it flaked terribly and littered me with mascara dust by the early afternoon. I thought I had found love in CoverGirl LashBlast, but by the end of the day it looked like I had nothing on. Trust me, I tried them all, and I was preparing myself to swallow my pride, and my wallet, and go crawling back to my old standbys.
Suddenly, as if summoned by prayer, I began noticing a shiny gold L’Oreal tube during my near-daily drugstore haunts. “Voluminous Million Lashes,” it taunted me. What does that even mean? As my last-ditch attempt, I gave it a try, and my faith was restored. The perfect-sized brush, not too big or too small, deposited the perfect amount of mascara on my lashes. No matter how much I applied, it didn’t clump or smear: my lashes kept expanding into what appeared to be voluminous millions. Even better, they stayed that way all day, perfectly curled until I removed my makeup at night.
As a compulsive makeup shopper, I tend to use one thing for a week and then stray to the newer, more interesting option. Not so with Voluminous Million Lashes! It satisfies all of my eyelash needs, and if I wiggle it into the base of my lashes the right way, it imparts enough definition that I can forgo eyeliner. Next time you’re craving a mascara, especially if (like me) you have a $30 habit, do not hesitate to make it this one. [$8.99, Ulta]