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Jason Wu Goes Guerrilla With His Latest Ad Campaign

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Jason Wu's Guerrilla Ad Campaign

If you happen to see some photos of seriously refined, flawlessly groomed women in ladylike ’50s-style dresses thrown up on buildings and street signs around Manhattan, don’t be alarmed — it’s just Jason Wu’s latest ad campaign. The designer will forgo the traditional direction in favor of going guerrilla with his spring 2012 collection. Photographed by Willy Vanderperre, “wild postings” of ads like the one shown above are set to occur in our fair city. I love the idea of an artsier, more spontaneous take on marketing, and it’s a foolproof way to grab everyone’s attention. It reminds me of Alexander Wang’s similar guerrilla campaign back in July — I suppose great minds, and great designers, think alike. [Racked NY]

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